Friday, 16 May 2025
PSASA Virtual Chapter Blog
In a fast-paced world where attention is the ultimate currency, standing out isn’t optional, it’s essential. Carolyn Strauss’ keynote at the PSASA Virtual Chapter was a powerful reminder that to become truly irresistible, speakers and professionals must go beyond delivery and dig deep into relevance, clarity, and connection.
Main Speaker: Carolyn Strauss
Theme: How to Make Yourself and Your Business Irresistible
Carolyn, known globally as a business strategist and speaker, shared bold truths and practical tools to help us navigate the noisy, chaotic landscape of modern communication. Her session combined sharp insight with humor, delivering a message that resonated with both seasoned professionals and emerging voices.
Top 3 Takeaways:
- Clarity Cuts Through the Noise – In a world of chaos (not due to lack of order, but due to excess), your message must be clear and focused. The more messages you have, the more diluted your impact becomes.
- The Irresistible Five – Carolyn outlined five keys:
- Fundamentals: Know who you are, who you serve, and why it matters.
- Future-Pacing: Consider what lasting impact you want your audience to feel six months later.
- FOMO: Make it risky not to work with you—scarcity increases demand.
- Feedback: Share video testimonials to build trust and credibility.
- Fun: Connection thrives when people enjoy being around you.
- Experimentation is Non-Negotiable – Staying ahead of the curve means embracing rapid invention. Things won’t “go back to normal”—this is the slowest they’ll ever be. Risk and experimentation are part of the new normal.
Breakout Room Reflection
We were asked, “What do you know you should tell your audience, but are afraid to?” Responses were profound:
- Success is simple—we complicate it.
- Instant gratification sabotages growth.
- Value the present moment.
- Take care of your mind.
Conclusion
Carolyn Strauss didn’t just give us tools—she gave us permission. Permission to be bold, to simplify, and to connect deeply with our audiences. In a time of noise, her message was clear: clarity, impact, and joy are your greatest assets.
Written by:
Tumisang Khoza
Student Member, PSASA
