Virtual Chapter meeting
Tuesday, 12 November 2024
At the PSASA Virtual Chapter meeting of 12 November 2024, speakers gained practical insights from Shantanu Verma on enhancing their speaking business for growth and profitability. The emphasis is on ways to use the LinkedIn platform to leverage your business. You will also discover how to find hidden treasures of gigs and clients where you can skip the line directly to a sales conversation. Finally, you will learn how to articulate your unique voice on LinkedIn so it just all comes together.
About Guest Speaker Shantanu Verma
Shantanu Verma is a certified Scuba diver, tennis player and he thinks his jokes are hilarious but his wife thinks otherwise. Shantanu is on a mission to end the ‘feast and famine’ cycles that speakers, coaches and trainers experience in their business. Over 10 years in business, he saw that many amazing experts, masters of their craft, are not able to consistently bring in clients. To bring a solution, he shows business owners what they can do to unlock more ease, flow and profit in their business.
Top 3 Takeaways
These three highlights of Shantanu’s talk really stood out.
- The Secret of the Strategic Relationship Map
From a productivity perspective, Shantanu Verma’s insights focus on building relationships and delivering value efficiently to accelerate business growth. Strategic relationship mapping saves time by focusing your networking on high-impact connections, ensuring that each relationship moves you closer to your goals.
- The Micro Offer
Micro offers allow you to quickly introduce clients to your services, establishing trust without the need for extensive onboarding, which speeds up the client acquisition process.
- How to become prospects’ obvious choice
Positioning yourself as the obvious choice is a productivity boost as well, as it requires crafting messaging that addresses client needs directly, reducing time spent convincing them of your value.
Learn more in Shantanu’s Lead-Gen Playbook, available at https://filledwithclients.com/playbook.
Conclusion
Shantanu Verma really demonstrated how leveraging LinkedIn provides a streamlined platform for showcasing your expertise, creating connections, and maintaining client interest, all in one place. By refining and sharing your unique voice, you create a clear, authentic brand presence that draws in ideal clients with less effort, allowing you to focus on high-value work.
Written by:
Bukeka Mbam
Author, Leadership and Personal Coach, Speaker, and Trainer
LinkedIn: www.linkedin.com/in/bukekambam
Web: http://reach2lead.blogspot.com
Would you like to catch the highlights of this session?
The speakers have kindly agreed to share the video recording on the PSASA YouTube channel’s PSASA Virtual Chapter playlist. Click the link below to watch it, and while you’re there, remember to subscribe to the PSASA YouTube channel for regular updates.
Youtube Link to the recording of this presentation:
Don’t miss out on the next PSASA event! See what’s happening and register now at https://www.psasouthernafrica.co.za
