If you’ve ever dreamed of taking your message beyond South Africa’s borders, this month’s PSASA Virtual Chapter meeting delivered exactly the roadmap you need. Global keynote speaker and communication expert Antoni Lacinai unpacked the mindset, strategy, and practical steps required to build an international speaking career—without losing authenticity or impact.
Antoni Lacinai is a globally recognised keynote speaker specialising in high-impact communication, leadership, and employee engagement. Based in Sweden, he is the author or co-author of 15 books, a columnist for leadership and HR publications, and a creative talent whose work spans radio theatre, fiction, and even a song on Spotify. He is known for helping leaders and speakers communicate with clarity, confidence, and CARE.
The 9 Actions to add to your to-do list:
- Get an English Web Page
- Follow Your Domestic Clients Abroad
- Spread the Word
- Share your Insights on platforms such as TEDx, books, podcasts, social media, and
speaker networks. - Get help – Never be afraid to ask for help
- Persevere & Give-Up quickly
- Deliver a World-Class Speech Be known for ONE thing
Bonus Notes:
- Don’t compare your chapter with other’s chapter.
- Know what you don’t do/want
Top 3 Takeaways:
- Adopt a global mindset before you pursue a global market.
Antoni emphasised that going global starts internally. Speakers must see themselves as international contributors long before the world sees them that way. - Follow your clients across borders.
Your existing clients are often your easiest gateway to international work. When they expand, relocate, or host global events, position yourself as the familiar expert who can serve them anywhere. - Adapt your message—without diluting your essence.
Global audiences require cultural sensitivity, simplified language, and universal stories. But your core message, style, and purpose should remain unmistakably yours.
Conclusion:
Antoni’s session was a powerful reminder that global speaking success is not accidental— it’s intentional, strategic, and deeply human. By committing to a global mindset, nurturing client relationships, and refining your message for diverse audiences, any speaker can expand their reach and deliver meaningful impact worldwide.
Written by:
Christél Rosslee-Venter
