Written by:
Viv Vermaak
In the cold months of winter, what better way to warm up than to delve into the topic of turning your contacts into paying clients? This month we were treated to a workship session about ‘cold calling.’ Marriet Visser shared some insights and put us through our paces in a lively practical session.
With over 40 years of experience in sales, business development, coaching, and executive consulting, Marriet Visser has helped professionals master the art of client acquisition and relationship-based selling. She has developed practical training programmes in cold calling, cold marketing and business development that equip delegates with proven, repeatable strategies for generating new business.
She explained to us how to open a call, provide a hook, wait for a mandate, explain your positioning and then move on to the call to action. In today’s digital world, your next client is already on social media, you simply need to know how to find them and start the right conversation. This practical, step-by-step session will show you how to identify your ideal prospects, approach them naturally, build trust through authentic engagement, secure a 15-minute discovery meeting, and confidently guide the conversation toward a sale.
The interactive workshop was challenging and fun. Each of us had the opportunity to pitch and be pitched to, putting the valuable lessons into practice. We had a diverse group there, including new visitors, authors, medical professionals and educators, all of whom left with a repeatable system that turns online connections into long-term clients.
The Cape Chapter meets every third Monday of the month at Vin Boho. Please join us next time. Bring a friend! Whomever spots the first squirrel of the season wins 10 points!
