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Dear Colleagues, Members and Friends

In today's business landscape, wafer-thin margins can leave even good companies susceptible to downturns, resulting in job losses and financial strain for employees and directors alike. That's where David comes in. He specializes in helping companies enhance their profitability, ensuring they receive a fair return for the value they provide.

Join us for a special session with David entitled "How to Price Your Platypus: Using Customer Psychology to Maximize Prices", where he shares insights on how to bolster your company's resilience by maximizing profitability. Discover how profitable companies can weather economic challenges, safeguarding livelihoods and enabling continued investment even in tough times.

Curious about the platypus reference? David will explain why pricing strategies are akin to selling a platypus and guide you through tools to set the right prices for your products or services. Learn practical tips on effectively communicating prices to your customers, all presented in an easily digestible format.

Additionally, we'll be hosting the AGM for our PSASA Cape Chapter on the same day, where we'll be voting on new leadership. Your presence is crucial to ensure we achieve a quorum for the meeting. Your support in shaping the future of our chapter is invaluable.

Please RSVP by replying to this email or contacting me directly at [email protected]. If you or a fellow member would like to nominate for a leadership position, kindly send the details my way.

Let's come together to support our chapter's growth and welcome the incoming leaders. I'm eager to serve as an active Immediate Past President (IPP) and look forward to seeing you all on March 18th.

Warm regards,

Claudio Chiste

Cape Chapter President 

‍Meeting Details:

• ‍Date: Monday 18th March 2024
• Time: 6:30 for 7pm - 9 pm (CAT)
• Venue: TBC

• 1st time Guests: Free
• Returning Visitors: R300
• Members: Free

You MUST book in order to receive the meeting details 

‍About our speaker

‍David Abbott is a UK based international speaker and a Fellow of the Professional Speaking Association. He is a Member of the Chartered Institute of Marketing and a Chartered Marketer.

After studying Engineering Science & Economics at Oxford University, David spent 10 years as an electronics design engineer, designing everything from silicon chips to microcontroller embedded systems. He then moved into more commercial roles, initially in marketing and then business management.

David has held senior marketing roles and managing director roles in a wide variety of organisations and industries. He has run companies from startups to the UK divisions of major multinationals, and has managed marketing functions from UK teams to group marketing roles. His experience covers consumer, business and public sector selling and marketing, in industries encompassing IT, manufacturing, distribution, social alarms, healthcare, outsourced services and consumer goods.

He currently splits his time between acting as a portfolio marketing director and working with audiences and organisations on one of the neglected areas of marketing - pricing. As a portfolio marketing director, David is usually engaged to help his clients develop and execute a marketing strategy, and to develop marketing competence within the organisation. He brings a wealth of experience to his speaking topics, talking with authority about each topic, brought to life with real world examples.

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Professional Speakers Association of Southern Africa, Victoria Mews, 27 Mare Street, Howick, KZN, 3290