STAY ON THAT BICYCLE
by Nikki Bush CSP, Editor
Speakers are always in the sales cycle, whether you like it or not. When you are in front of an audience, large or small, you are marketing yourself to potential future clients. When you are behind your computer, you are crafting marketing material and sales messages to use on myriad platforms to attract new business. When you are writing that weekly blog and ensuring that it is well-optimised so that it might be ‘found’ and read by the right type of person who is a potential client, you are in the sales cycle. The same goes for videos or podcasts.
You see, just like in any other business, sales and marketing has to continue 24/7, 365 days a year if you are to stay in business. The benefit of living in the 21st century, however, is that it has never been cheaper or easier to access new markets without a huge marketing budget. Technology is more accessible than ever before and this means we have tools at hand to create content and disseminate it, any time of day or night that we choose. And, we don’t have to wait until we become big and famous to get our message out there.
All of us have to keep chipping away, crafting and re-crafting our messages, honing our platform skills and our marketing and sales skills. Even the most successful and experienced speakers within the PSASA can attest to that. While the Google monster is constantly hungry and must be fed, the upside is that it forces us all to get our content out of our heads where it helps no-one, and out into the open. The more you work with your own words and ideas on a page, screen or in a presentation, the more likely you are to own them and become more slick with them.
As Gary Player is famous for saying: “The more I practise, the luckier I get.” So, to those who keep putting it out there, take solace, it does pay off. And keep attending your PSASA chapter meetings and events for fresh ideas and support to help you keep pedalling that bicycle. One of the fundamental reasons I belong to the PSASA is that it helps me to improve my business practices through the sharing of ideas and information, even when they come from speakers who work in completely different niches to me. This brings fresh perspectives into my business and that’s pedal power to help keep me on my bicycle.
Have a great September.
NIKKI BUSH CSP
PS. For some fresh pedal power, book your seat for the mid-term convention focusing on monetising your IP, today.