Dear PSASA Members and Friends,Join us for our first chapter meeting on Thursday, 15 January.

How To Use Social Selling To Build Your Speaking BusinessBuyer behaviour has changed. By the time you reach your customers, they probably already know more about you than you know about them.
Today’s buyers are web and social savvy, they are informed about your offering – and your competitors’ – and they are starting the sales process without you.

  • 75% of buyers will likely use social media in their purchase process
  • 65% of a sales person’s time is spent not selling – social selling can help

Social selling is not about closing a sale – it’s about opening a relationship to help you build a long-term, successful business.

Attend Francois’ 90-minute presentation on Social Selling to find out the Tips, Tricks & Tactics of how you can use LinkedIn & Twitter to grow your “Speaking” business.

Presentation will cover the following topics

  • Introduction to Social Selling
  • Creating your profile on LinkedIn
  • Building your network & finding valuable connections
  • Prospecting with LinkedIn
  • Using Twitter for business

About Francois Muscat

As a speaker, trainer and digital marketing consultant, Francois conducts many training days, boot camps and conference presentations ranging from topics such as Social Media, Social Selling, and LinkedIn Networking to Search Engine Marketing and Digital Marketing.

He advises organizations worldwide with their digital marketing and social media strategies, developing their digital assets and managing their online reputation.

Francois holds a Masters degree in Information Technology, Digital certifications in Search Engine Optimisation and Internet Marketing.

As a baby boomer that enjoys being social, he coaches business professionals on the effective use of social media in developing their Personal online brand.