Virtual Chapter Meeting

Dear Members and Guests

Join us in the upcoming May 2023 session hosted by PSASA’s Virtual Chapter.

As professional speakers, mastering marketing and networking is crucial to the growth of our business. Effective marketing involves identifying our target audience, developing a steadfast online presence, and devising a marketing plan that incorporates both traditional and digital strategies. By honing these skills, speakers can attract new clients, build their brand, and ultimately expand their business.

Tiffany Markman is an award-winning copywriter, international trainer and prolific speaker on writing, messaging, business communication, digital marketing, social media, and more. She’s written copy for 450+ brands in 14 countries and taught over 10,000 people so far. In 2020, she was South Africa’s ‘Freelance Copywriter of the Year’ and in 2021, she was ranked by ContentBot AI among the world’s ‘Top 50 Female Content Marketers’.

The New Rules of Business Writing
The rules of writing have changed. Not just because of AI like ChatGPT, but because human beings are different, business is different and what works when it comes to getting speaking bookings is constantly evolving.

This very-mini-masterclass from marketing expert Tiffany Markman covers “The New Rules of Business Writing” and how you can apply them to email and LinkedIn when you market yourself as a speaker. Don’t miss it.

The success of a professional speaker is largely dependent on networking. Creating connections with other speakers and potential clients can result in speaking engagements and recommendations. To accomplish this, speakers must attend industry events, become members of speaking associations, and make connections with other speakers on social media platforms. With these abilities, speakers can establish themselves as reliable and influential, grow their speaking opportunities, and boost their income.

Olga Geidane is a highly engaging and sought-after expert speaker on self-leadership, transformation and change. She shared her infectious energy and wisdom across five continents at personal development events of all kinds.

Olga is an experienced event host and facilitator of in-person and online meetings. She has honed her skills in engaging audiences from all corners of the globe. Her ability to connect with people on a personal level, while still delivering powerful messages, is what sets her apart from other speakers and event hosts.

Networking to success – an exclusive masterclass for the PSASA
Networking is an essential part of any professional’s life, but it can be a daunting experience. The negative side of networking, which I call FIASCO, can be scary and overwhelming. We’ve all been there – standing up and giving your elevator pitch to a group of people who seem disinterested and unlikely to remember you. And when it comes to speakers, we tend to think everyone ALWAYS loves listening to us and about us…but unfortunately, this often creates more damage and repels people and opportunities from us!

However, there’s another side to networking that’s much more positive, and it’s the one that I’m excited to talk about at the upcoming masterclass exclusively for the PSASA on the 9th of May: Networking to Success!

Networking is all about building relationships, and it’s not just about what you do during the event itself. To truly succeed at networking, it’s essential to prepare before, engage during, and follow up after the event.

During this session, you will learn:

• tips and strategies for networking to success
• how to build genuine connections and relationships with people, rather than just trying to sell yourself or your business how networking to success can help you achieve your goals.

Ursula Botha will be the MC for the upcoming session and your Zoom host will be Michele Thwaits.

We hope to see you online.

Warm regards

Johanita Thwaits
President Virtual Chapter