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Virtual Chapter Meeting

14 Jun @ 18:30 - 20:30 SAST

Virtual Event Virtual Event

Our speakers this month will be Neerja Singh and Leon Lategan

Niche makes Rich

Why is it important to determine a speaker’s zone of genius? Does this apply only to the new speaker? And how does one figure out what their speaking niche is? Is there a formula that can help determine one’s speaking lane? Why is it crucial to establish oneself as the go-to-expert in that lane? How does a speaker find their unique sweet spot? Neerjah will dive deep into how having a niche can make a speaker rich.

A keynote speaker on Harnessing Generational Diversity, Neerja Singh is the Seenager, senior teenager. Three generational books, a YouTube channel on gen-next, a professional column on keeping pace with the young, life design programs for teens and expertise on the great attrition of millennials and Gen Z, Neerja brings her 37 years in education and media to bear upon generational communication in the spirit of a GenBridger.


How to Niche yourself – again

The presentation will cover why it’s so important to choose a niche in which to operate within your chosen target audience and why it is important to drill right down to your ultimate and ideal prospect.

Leon Lategan is first and foremost a Coach & Creator of Entrepreneurs. He is an international speaker on the topic of entrepreneurship and is South Africa’s no.1 Conversion Optimisation Specialist. Think of him as ‘The Entrepreneur Activist’.

He was the Founder and CEO of Purple Cow, one of South Africa’s top digital marketing agencies, which he sold to Yellow Pages in 2012.

He is the Co-Founder and CEO of The Real Entrepreneur Academy, a platform that activates and empowers global entrepreneurs by enabling them to compete on an affordable and equal footing.

His latest company being the School of Entrepreneurship where he helps entrepreneurs start a business within 3 to 6 months and then mentors them with full lifetime access to his entrepreneur community.

We look forward to seeing you there!

Meeting links & access details for all virtual/hybrid meetings will be emailed upon successful registration.



14 Jun
18:30 - 20:30 SAST
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Joh Serfontein