Pretoria Chapter Meeting

Dear Members, Colleagues and Friends,

Strategic selling tips for speakers, trainers and coaches by Yoke van Dam

• Do you get overwhelmed when you are pitching against competitors for a speaking or training gig?
• Do you want to run away the moment others step into the ring?

If you are a speaker, trainer or coach you are probably excellent at your craft. You’ve spent your 10 000 hours in developing stage presence, finding your voice and developing excellent content of value.

Why do we cringe when we hear the word: “new business development” or sales?

When Nike was losing money in the 80’s something urgently had to be done. And a Business developer, Sonny Vaccaro employed serious strategies to win a big brand ambassador for Nike (Michael Jordan).

Come join the PSASA Pretoria Chapter where Yoke will unpack the case study of Nike and Jordan, and how you can apply this to your speaking, training or coaching business.

Frans Nortje
Pretoria Chapter President