Newsletter August 2012

//Newsletter August 2012

Newsletter August 2012

In this issue:

  1. New Editorial Team
  2. New Approach
  3. Save R1000 for the Convention of 2013
  4. From Leader to Speaker to Professional—Meet Adolph Kaestner
  5. Your Voice, Your Choice
  6. How Good are you at Meeting the Commitments you Make With yourself?
  7. Licence Fee for Hosting Live Performances
  8. Industrial Theatre? No! But it is HYPNOTIC!
  9. How to use stories to make learning stick
  10. Pretoria Chapter News
  11. Membership news
  12. Keeping Your Social Media Accounts Engaging

1.             New Editorial Team

Welcome to the August edition of the PSASA newsletter. A new team has taken over from Jacques de Villiers as editor of the newsletter. You know the expression of a new broom sweeping differently.
Instead of having an editor, we now have Chris Vermeulen (based in Bela Bela) as well as Chrisna Botha (based in Potchefstroom) as the editorial team.
The initital team also consists of columnists that will provide regular content to the newsletter. The columnists are Jürgen Tietz, Claire Newton, Petro Janse van Vuuren, and Andrew Horton. If you would like to become a columnist, we would highly appreciate your contribution.

2.             New Approach

Apart from covering chapter news, we will have articles that address the eight core competencies of being a professional speaker. The competencies are:
a)             Professional Awareness
b)             Professional Relationships
c)             Topic Development
d)             Platform Mechanics
e)             Presenting and Performing
f)              Authorship and Product Development
g)             Sales and Marketing
h)             Managing the Business
If you feel that you can write on any of the topics above please get in touch with us at
We will also include interesting articles from other blogs that we found of use to ourselves. Your feedback to the newsletter will be highly appreciated. If you would like any particular subject area covered, please feel free to inform us about it.

3.             Save R1000 for the Convention of 2013

We are looking for eight breakaway speakers for the “How to” Convention 12—14 April 2013 at Misty Hills, Muldersdrift.
We need four Professional Speakers that can run workshops on “speaking skills” and four Professional Speakers that can run workshops on “business skills”. The great news is that if you are chosen to present at the Convention, you’ll get your fee reduced by R1000. That’s right, you’ll be able to attend the whole convention for only R2950 (the current price is R3950 per delegate).
If you would like to contribute your knowledge to your fellow members at the Convention, please send me an email to and I will send you a “call for speaker” pack that you will need to submit.
I look forward to receiving your submission.
Jacques de Villiers
National Vice President 2012 – 2013
Convention Convener 2012 – 2013

4.             From Leader to Speaker to Professional—Meet Adolph Kaestner

Adolph P Kaestner, epitomises what can be achieved if you put your mind to learning and putting into practice what you learn. Adolph Joined Toastmasters in 1983 (The Nib Club) and within 18 months he had achieved his first Competent Communicator status and in 2 years his Advanced Communicator status. He became embroiled in the administration of the club, then Area. He was Area Governor in 1986. In the same year he became Lt Gov. Marketing for Southern Africa and then went on to become the District Governor in 1988/89.
Under Dolf’s “maverick” and “young turk” Leadership Toast-masters Southern Africa achieved Select Distinguished Status # 7 worldwide for the first time since Southern Africa  became a district 10 years earlier. He is still the most decorated Toastmaster in South Africa’s history. He won the International Prepared contest and Represented South Africa at the World Champs in  the USA 1996. He entered the Professional Speaking Circuit in 1992 on a part time basis. In 2003 he gave up a very successful career of 30 years in the Banking industry to follow his dream of becoming a Professional Speaker, Trainer and Mentor.
He is presently following this career and has just been elected President of the PSASA (Professional Speakers Association of Southern Africa) for 2012/13.
For those of you thinking of following the same route, why not give Adolph a call and meet with him to see how and what it takes to do this.
You can contact him at:

5.             Your Voice, Your Choice

By Claire Newton
Learning to identify the different communication styles – and recognising which one/s we use most often in our daily interactions – is essential if we want to build strong, mutually respectful relationships with our clients and business partners.
Even accomplished professional speakers are not always aware of how to interact effectively with people off the stage. Unwittingly, simply by using the incorrect communication style, you may end up being unpleasant, meaning potential clients will be reluctant to work with you, or won’t invite you back. Developing an assertive (NOT aggressive) communication style is the key to enjoying effective and harmonious working relationships. Assertive communication is born of high self-esteem. It is the healthiest and most effective style of communication – the sweet spot between being too aggressive and too passive. When we are assertive, we have the confidence to communicate without resorting to games or manipulation. We know our limits, and don’t allow ourselves to be pushed beyond them just because someone else wants or needs something from us. Surprisingly however, Assertive is the style most people use least.
Characteristics of assertive communication include:

  • Achieving goals without hurting others
  • Protective of own rights and respectful of others’ rights
  • Socially and emotionally expressive
  • Making your own choices and taking responsibility for them
  • Asking directly for needs to be met, while accepting the possibility of rejection
  • Accepting compliments

Non-verbal characteristics include:

  • Voice – medium pitch and speed and volume
  • Posture – open posture, symmetrical balance, tall, relaxed, no fidgeting
  • Gestures – even, rounded, expansive
  • Facial expression – good eye contact
  • Spatial position – in control, respectful of others

More information on Assertive Communication, as well as information on the other communication styles, can be found in the following articles on my website
The Five Communication Styles –
Attention on Assertiveness –

6.             How Good are you at Meeting the Commitments you Make With yourself?

By Andrew Horton
When you make a commitment with yourself, do you generally keep all of them? Or do you continually let yourself down? Always remember that there is always a price to be paid when you make a commitment or promise to yourself. That price can either be one of regret or one of accomplishment. Which one do you most often choose?
Keeping Commitments Feels Good
How do you feel when you make a commitment with yourself and you keep that commitment? You feel great, you feel on top of the world. In fact your body rewards you with a rush of feel good hormones. How do you feel when you let yourself down and you continually fail to meet your commitments with yourself? You feel down, disappointed and really bad. Your body rewards you with negative hormones, which not only make you feel bad, but they affect your body by causing you stress and discomfort.
Your Body Rewards You
This seems like a no-brainer to me. If you meet and keep your commitments that you make with yourself, your body rewards you with feel good hormones and you get to achieve great things. If you don’t, you feel bad, your body punishes you with chemicals that make you feel awful and you remain trapped in mediocrity.
My question is:
If keeping our commitments with ourselves makes us feel good and we also get to achieve greatness, then why do so many people break their commitments with themselves?
Why do so many people choose to not have the necessary discipline to meet their daily commitments?
Why do so many people choose to feel stressed and bad, rather than happy and satisfied?
Unfortunately the answer to all these questions is rather simple. We are so wrapped up in quick fixes and the pleasure of the moment, that we cannot see the huge benefits of keeping all the commitments we make with ourselves.
It is far easier to press the snooze button in the morning than it is to get up and go to gym.
It is far easier to get wrapped up in mindless television shows that distract us than it is to find an hour or two each evening to improve our lives.
The pleasure of the now seems far more important than the future success, which will come with sustained effort.
We are unable to wait for future gratification.
Make a conscious effort to keep your commitments with yourself over the next month.  You will gradually convert this very worthwhile effort into your new success habit set.
Make the choice today to make the small shift towards keeping your commitments with yourself and introduce daily discipline into your life as a success creator. When you make this shift, you transform yourself into a super achiever.
Make the shift today:
Read a new book that will open you up to new knowledge and empower you for success.
Start a new productive activity that will create the future you desire.
Start the process of life change and develop new positive habits to support your efforts.
Make the shift to daily discipline and take small measured actions every day, until you find the success you desire.
You can choose to make these small, yet significant changes right now and you will see remarkable improvements in your life very soon.  Or you can choose to do nothing. Where you continue to pretend and never commit to perform anything meaningful with your life. Both choices will deliver an outcome in the future. I know that choosing to make these shifts will cost almost nothing.
The price of not making these small positive changes could be far higher. You may pay the price through unhappiness, lack of fulfilment, bankruptcy, failure, divorce or poor health. Dare to pay the small price of daily discipline now, it weighs ounces. When compared to the huge burden you may carry later, if you do not introduce these small shifts into your life.
Life is Filled with Choices:
You can continue to choose rest, over positive activity, entertainment over education, pleasure in the moment over daily discipline and continue to live an unfulfilled life without meaning. Or you can make the shift towards achievement and make a few better choices, where you finally start to keep the commitments you make with yourself.
How do you Change Things?
So if you want to change things in your life you must stop cursing the effect of your lacklustre performance and stop nourishing the cause of your dissatisfaction. You must finally choose new positive daily behaviours and disciplines as your new habit set. Make better choices starting right now and you will very quickly begin living the life of your dreams.
You have the power to transform your life. You can change everything that is not satisfactory. It all starts and ends with your own power of choice. What are you waiting for?

7.             Licence Fee for Hosting Live Performances

If you created or invented something and others made use of it, wouldn’t you want to benefit financially? So do composers and lyricists, who have the right to be compensated for the use of their intellectual property. That’s why users of music are required to pay for the incredible value that music brings to different business spaces. If your venue is hosting a live gig, you are deriving a financial benefit from the music. “But I’m already paying the band a performance fee,” you argue. “Why must I pay a licence fee as well?”
Supporting our local musicians is all very well and good, but over and above that you still have to pay a licence fee to SAMRO, giving your venue the right to use SAMRO’s extensive worldwide repertoire of copyrighted musical works.
Why is this the case? Well, for one, the artists that perform in your pub or nightclub might not be singing their own material – it may be cover versions. The artists who originally wrote those tracks need to benefit, through earning Performing Rights royalties collected and distributed by a society such as SAMRO. And if the band is playing its own, self-penned material, then its members will be lucky enough to be financially rewarded twice: through their gig fee and their royalties.
Remember that the proprietor of the venue (or the event organiser) has to send SAMRO detailed “usage returns” or playlists of all musical works performed in the establishment. Do not rely on the performers to fulfil this obligation!
This data enables SAMRO to fairly calculate and distribute the royalties it has collected from licence fees, to the rights holders of the works that were used – i.e. those who wrote the music and lyrics, and the record company that published the work.
Even though you legally have to have your establishment licensed to play live or broadcast music, the most important reason is a moral one: so that those maestros who give us so much pleasure through their music are not only financially rewarded, but are encouraged to keep creating more life-changing sounds that form the soundtrack to all our lives.

8.             Industrial Theatre? No! But it is HYPNOTIC!

By Jürgen Tietz
It takes guts to volunteer for the Educational Safety Hypno Coaching session. In this case, for 20 brave people, it meant being on stage in front of 300 excited colleagues, who couldn’t quite believe that these people were willing to do this.
Alain, the Industrial Hypno Coach, and myself, in an industry first, stage different safety scenes and get the hypnotised ‘subjects’ to act these out. It is an eye-opener – a window into the safety soul of a company and its people. In contrast to industrial theatre, safety behaviour and perceptions are played out by the very people the audience know and work with.
That’s where the power lies, in this unique approach. Apart from the high degree of entertainment value, the audience leaves the safety session abuzz with excitement, with memories which get them thinking and talking and looking at how they would react in those situations, thereby sustaining the safety message. What’s more, by questioning themselves and evaluating what their own behaviour might have been if they were the ones in a hypnotised state on stage, people introduce and/or reinforce the ‘right’ behaviours in their minds. To add a further level to the long-term impact of the session, the show can be video-taped and the material used for in-house safety discussions and training.
Would you be brave enough?
How well-trained and safety-conscious is your sub-conscious mind?
To see the Educational Safety Hypno Coaching in action, watch the showreel at Jürgen’s video gallery.

9.             How to use stories to make learning stick

By Dr. Petro Janse van Vuuren
Over and over you may have heard or experienced how a story can really make an idea stay with you. You have heard someone relate something that had happened to them and you retell it struck by what the story says about your world and its people.
What about stories that you remember from childhood or from literature? They create metaphors and symbols that we use in everyday life to refer to some kind of truth that we learned through them. The proverbial goose who lays the golden egg, or the black sheep in the family. What about Afrikaans people saying “ek is nie die vark in hierdie verhaal nie” (I am not the pig in this story).
Stories make learning stick because they involve the left and the right brain, they excite the emotions and they connect concepts with one another in surprising but memorable ways. They make what is abstract suddenly concrete and doing so creates aha-moments that stay with you over time. Stories even give you practical solutions and show you things you can do to make your life different.
There is another untapped but extremely powerful way in which stories can make learning stick – not through their content, but through their structure.
If you have read the Bible, or studied Greek mythology, or heard fairy tales from your grandmother, studied some Shakespeare at school, or just seen a few Hollywood films, you would recognize this structure right away. It is the dramatic structure underlying almost all stories and serves the purpose of taking the main character in the story on a journey of self-discovery and personal growth.
Stories take the hero on a journey of learning – a kind of learning that not only sticks with him/her the hero, but impacts their entire community and often the land itself: they lived happily ever after, their people prospered, and their land was fruitful.
A story is designed to teach the hero lessons that will stick – can the same structure do the same for you and your team, client or audience?
There are three levels on which this story structure works: the fictional, the personal, and the communal.
1. The fictional level
When you read or listen to a story you can distinguish the elements of the structure quite easily. Knowing the elements can then help you understand the story and use it to make your own stories.
2. Your own life journey.
Whenever you experience change, uncertainty, or heightened emotion. Once you understand stories, you can apply their meaning to your own life. Your story is moving through one of the stages of story structure.
3. The growth of a group, company or community
Entire communities may go through change and again the same pattern is recognizable. You can therefore use story structure to understand and shape the growth of a group, company or community.
If you understand how the story structure of the hero’s journey works, you can use it in the lives of other people to play an important role in their growth. You can:

  • shape information to fit into a story so that people are inspired to change;
  • use it to design presentations and proposals
  • design and organize workshops  and events that will help people open up to new ideas and change.

The three levels of the story’s function is very hard to separate from one another. The hero’s personal journey is woven into the journey of her own community.  In your own life too, the stories you read influence and mirror your life and your life influences and mirrors the lives of those around you. If you understand how this works, you may be able to use stories to manage your own growth and play a great role in shaping the stories of those of others.
Playing Mantis offers a one day workshop on Story Strategies for Facilitators where we explore how to use the structure of story as tool for designing learning experiences that will make the learning stick.

10.         Pretoria Chapter News

By Robin Pullen
Well it would seem that although we apply our trade as professional speakers and get paid to speak, some of us are better at administrating our efforts than others. I am obviously not one of them… otherwise you would have known that there was another meeting yesterday, and you would have heard that Roger Hitchcock would be chatting about an interesting topic. Ironically his topic had something to with the administration and governance that every SME needs to know.
Once again I thoroughly enjoyed the conversation of the mastermind session and found the time together most encouraging. Some key thoughts coming out of our time at the Lynwood City Lodge can be captured and described as Keys to surviving and thriving in the current rapidly changing economic and legal environment.
I was reminded that it is not just about being adaptable. It is ensuring that an organisation’s People, Purpose and Practices are in place and aligned.
Why these three “P” says Roger from “Sink or Swim Cutting Edge Seminars”?
–      People because not company (which is a lifeless structure) has life outside of the people who are involved in it,
–      without a clear Purpose it is not possible to align an organisations business model and strategy, and
–      the design of an organisations particular set of Practices (its policies, process and procedures – governance framework) needs to facilitate its purpose – as established and implemented by its people.
So people, purpose, practice is a way to identify and manage an organisations priorities.
Roger went on to explain that one of the key changes right now that effecting all companies in terms of the new Companies Act has to do with its reporting requirements. There are 3 levels of reporting (going forward from the current financial year)’;

  1. There is an exemption (from externally reviewed or audited financials) for all (small/micro) businesses where the owners are also the directors;
  2. All other private companies are required to be independently reviewed;
  3. All Public and State Companies are required to be audited;

This is also subject to the Public Interest Scorecard – which determines the Financial Framework used in the review/audit (e.g. IFRS, GAAP etc).
Honestly I had something else in mind when I think of my account recently asked to help us measure our PIS…but let’s keep this professional!?!
The Public Interest Scorecard is designed to “measure” a company’s impact and cab be easily calculated by allocating;

  1. 1 point per R 1 million of turnover in the reporting period;
  2. 1 point per R 1 million “owed” to creditors at the end of the reporting period;
  3. 1 point per employee;
  4. 1 point per shareholder;

The externally imposed reporting frameworks start to apply from 100 points and up.
Below this, and I guess this is where many of us find ourselves, the directors of a company can select their own reporting framework as they are still required to produce financial statements and ensure that their financials are up to date and accurate.
By the way, if set yourself up as a “CC” and call yourself a “member”, I understand that into the future we will be treated as Director’s.

11.         Membership news

New Members
Welcome to Ray Patterson and Mark Fraser Grant, both Professional Members that joined our JHB Chapter.
In Cape Town we welcome “Podge” Graham Harrison and Marthie  Hauptfleisch  both associates of the Cape Town Chapter.
Membership Breakdown
Associates: 20
Candidates: 41
Professional: 77
Total 138
Bertie du Plessis – 6 Aug
Selebelo Selemolela – 24 Aug
Mpho Mnguni – 25 Aug
Stef du Plessis – 25 Aug
Chapter meeting dates
13 August, 2012 – Cape Town Chapter Meeting at 6:30 pm
16 August, 2012 – Durban Chapter Meeting at 5:30 pm
28 August 28, 2012 – Pretoria Chapter Meeting at 6:30 pm

12.         Keeping Your Social Media Accounts Engaging

By Murray Newlands (used with permission)
Do you think that your brand is getting the most engagement out of your social media accounts? If you have to think about the answer then you’re not. It’s easy to post content on Facebook and tweet to customers on Twitter but not each piece of content deserves to be put out there. Taking steps to ensure that each post or tweet or blog will have the best engagement with customers is necessary. It can take lots of time but take into consideration what can save you time and boost your engagement levels.
For a small business starting out Facebook can be all the marketing they need. Placing an ad in a newspaper or television spot costs lots of money but with a Facebook page businesses have total control of the content they post. It’s easier to keep track of how people are reacting to your product as well as updating fans on news.
Use your voice
Social media can increase your market presence but it all depends on how much your audience grows to love your brand. The Facebook page is the most important social account that has potential for growth. So post content in your own voice, this isn’t a business meeting. This is what Diamond Candles, a small candle shop in North Carolina, does with their Facebook. Their posts are varied with some asking questions like “Name your favourite childhood game…and GO!” and others like “Burn, baby, burn that ring RIGHT outta there!” stand out. Fans know that there’s a person posting these that likes the candles as much as they do which is why the page has over 100,000 likes.
It’s cost effective marketing to be on Facebook. Posting content is free and you can see the feedback people give you without paying to get data. People will be honest in comments and it’s important to always interact with them. Take Naples Botanical Garden from Naples, Florida for example. They have daily conversations with their 3,000 fans. They’ll mention fans in comments like “I like the way Marti Willis thinks!” and “Thank you for all the ideas!” adding a more personal voice to their brand.
Personal touch: You can see how Naples Botanical Garden keeps it personal and casual when responding to feedback.
Each audience is unique so consider the way you interact with content. Build off of negative comments and improve, don’t just ignore them. Add on to the personal voice route by having a blog where the people behind the brand can share opinions. Setting one up is easy with sites like WordPress and you can offer more insight into the products they like. Don’t turn off readers by overly promoting but instead make your experience and opinion show. So make use of your voice and connect to appeal to new customers so they know your expertise and can distinguish you from the pack.
Engage with Facebook tabs and Incentives
Business can build their Facebook page up so customers can spend more time on it. You can add tabs that connect fans to an online shop, offers, photos and videos. It can help a niche audience grow in fan base that would be harder to market to. Remember Veggietales? Well, creator Phil Vischer has a new DVD series called “What’s in the Bible” that has accumulated a strong fan base through Facebook. His target audience is Bible readers so it can be hard to mass market it, but audiences can connect with it easier through Facebook. The tabs offer email signup for news, a shop and videos that can keep fans busy on the page and keep them without having to go to partner sites for information. The page currently has over 100,000 likes that have added to the success of the products.
Incentives are a way small businesses can introduce new customers to their products. Since a small businesses are new to the market offering lots of coupons and giveaways can help customers learn about the products. Diamond Candles has weekly giveaways for one of their candles where they ask for fans to tweet them with a specific quote. They have grown their loyal fan base so fans do this because they have an affinity with the brand. It takes time to build up to this loyalty but the more customers know your product, the more loyal they will be.
Cako at work: Cako keeps customers coming back by offering promos and letting fans know through Facebook.
Cako Bakery from San Francisco has a following of over 1,000 on Face-book and uses its page to let fans know of promotions and incentives.
It has statuses that read “Like us on Facebook and get a free cupcake!” to attract new fans and keeps fans up to date on promos with posts like “Father’s day is tomorrow! If you just said ‘Oh, crap!’ don’t worry Cako is offering a special, buy 5 get the 6th free!” Notice that Cako writes in a friendly voice without making it sound impersonal.
Keeping track of your Brand
A small business team can be constantly busy but making time to update Facebook should be a priority. Just like a business answers every phone call, they should answer to every post. It’s important to know how your company is being perceived and identify new customers. Read what people are talking about and fix issues that are keeping customers away. Going through each post and managing your page can take away time from other tasks so looking to an SMM tool for help is an option. Programs like Alerti* and Infinigraph  can provide social data analysis with graphs and reports as well as monitor the brand on the Internet. The prices for the programs vary but the information you get and efficiency of using social media can assist your business to stand out among competitors.
*Disclosure: Alerti is a client of Murray Newlands at Influence People.
Murray Newlands, originally from the UK in the USA on a O1 visa (alien of extraordinary ability), is a reporter for and host of Perform Insider TV. Newlands produces the popular YouTube video series future of engagement and future of publishing. He runs Influence People, an international media agency, based in San Francisco.

By | 2012-09-21T13:41:08+02:00 21st September 2012|General|

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