Faith Wood

Canadian Association of Professional SpeakersA native of Airdrie, Alberta, Canada, Behaviourist, FAITH WOOD, has spent the last 10 years speaking with audiences about their perspective and the impact that has on their lives and their communications. She has earned the prestigious designation of Certified Speaking Professional (CSP) and is a member of CAPS and the GSF.

With her background in law enforcement, her insights on the subject of wilful blindness promises to be both insightful and thought provoking.

As if that wasn’t enough, she is a handwriting analyst, master hypnotist and published author.   She is currently writing a fiction book focused on the concept of wilful blindness (due for release in early 2015) . She has been a guest columnist for The Globe and Mail as well as several other publications and has had the great honor to be featured on several news broadcasts.

Faith Wood


Faith’s speech topic is – A cure for Wilful Blindness

Two of the most basic and powerful human needs are the desire to belong and our desire for significance. To satisfy these needs we attach ourselves to the beliefs of others – our family, our friends, our superiors, our culture, our society. These beliefs impact our perceptions of the world and ourselves. Over time, the only

evidence we see is that which supports what we already believe to be true; and we ignore any evidence that contradicts our beliefs. We become blind to that which makes us uncomfortable – a state of Willful Blindness.

This blindness exists because it helps us simplify our world. It takes massively complex issues and distills them down to basic concepts that make us feel comfortable – like simple definitions of “right and wrong” or “good and evil”. It makes life much easier to live. It makes us comfortable. But it also places limitations on us because everything outside our warm safe circle becomes our blind spot. This is an unconscious process. We think we see more, even as our landscape shrinks.

To become successful we must challenge ourselves to remove our blinders; to identify, acknowledge and address our own Wilful Blindness – to overcome our fears and remove our self-imposed limitations. The trick is to do all of this while satisfying our basic need to belong and desire for significance – to do all of this and still be in a safe place.

Let’s find a broader perspective and a few plausible antidotes to the areas in your life (and speaking career) where wilful blindness (or blind spot behaviours) may be creeping in. Perhaps it’s time to stop being wilfully blind and start embracing more behavioural flexibility for ourselves and the people we influence.

You can find more on Faith Wood’s site.