Digital Marketing for Leading Businesses
A PSASA BreakOut Convention Event
– New Marketing
– Digital Marketing
– Online Marketing
– Content Marketing
– Click-and-Order vs Brick-and-Mortar
How ever you want to refer to the changes that have already taken place in recent years to our marketing, this is the meeting you want to attend in order to learn how to make it work for you, your business and your bank balance.
We have 5 of the best speakers on various issues around digital or online marketing, speaking to us live via Skype at the PSASA pre-convention meeting on the morning of Friday 17th April.
The MC for the Digital Marketing event is Alan Stevens, the Media Coach from the UK. Alan is highly sought after for advice on how to set up and run digital or virtual speaking events, and is the perfect person to be physically in the room, to aid our learning from speakers coming from 5 different countries.
This is an innovative event, allowing us to learn from people around the world, while demonstrating the very thing that we are learning – that the internet allows us to reach audiences far beyond where we have been able to go before.
Our line up for the morning is as follows:
Alan Stevens – UK
Rebecca Morgan – USA
Ian Brodie – UK
Arthur Goldstruck – RSA
Gihan Perera – Australia
Bob Urichuck – Canada
Rebecca Morgan – United States (National Speakers Association)
Make Money In Your Jammies
Learn how to repurpose your intellectual capital to allow you to make lots more money that you don’t even have to get dressed to generate!
Why Rebecca is the Jammies-Income Goddess: Rebecca is an international keynote speaker, author of 25 books, with hundreds of thousands of books sold and translated into 9 languages, creator of over 400 audio products, award-winning and money making syndicated blogs and highly successful ezine editor.
Ian Brodie – UK (Professional Speakers Association)
Why no one reads your emails: a practical guide to getting people to open, read and take action on what you send them
Ian Brodie works with consultants and coaches to help them get clients online. He’s been named as one of the top 50 Global Thought Leaders in Marketing and Sales and his book Email Persuasion is the #1 best selling book on email marketing on Amazon globally.
Arthur Goldstruck – SA (Professional Speakers Association of Southern Africa)
The ‘Smart’ Audience is here
Everyone in your audience has a smart device that can quickly grab their attention and distract them from you. What can we learn from trends in social media and smart devices to keep them engaged? Arthur Goldstruck shares key learnings on the new art of audience conversation.
Head of World Wide Worx, Arthur Goldstruck is a leader in the South African market in terms of using the internet for business. A reasrch firm, World Wide Worx provides useful data and forms strategic alliances in order to maximize local internet productivity.
Gihan Perera – Australia (National Speakers Association of Australia)
Using Free Marketing Webinars For Your Business
Learn why webinars are a powerful marketing tool, how to avoid the three biggest mistakes speakers made with webinars, and how to make your first webinar a success.
From his first realisation of the power of an electronically connected world back in 1988, Gihan has studied and applied the various elements of internet, social media and digital marketing. He is a thought leader in the area of social media and has been listed at #5 by Forbes magazine as one of the Top 10 most influential Social Media Influencers.
Bob Urichuck – Canada (Canadian Association of Professional Speakers)
The Buyer Focused Velocity Selling System
VelocitySelling.com is an innovative web-based learning platform that provides training on a non-traditional sales process. This process will put you back in control of the sales interaction, shorten your sales cycles, increase your margins, revenues and return on time invested (ROTI) while building and maintaining relationships that will become your secondary sales force.
Bob Urichuck draws on his more than 45 years of sales experience that has run the gamut from door-to-door sales to high-value corporate boardroom sales, in orderto bring innovative and non-traditional Buyer Focused sales training. He has conducted training in more than 45 countries and spoken to audiences of over 10,000 participants.
Protea Hotel, Breakwater Lodge
Friday 17 April 2015
8 am – 12.15 pm
R950 for non members, and R450 for members of PSASA
RSVP to Simone Scholtz at firstname.lastname@example.org or 071 670 2168.
Looking forward to seeing you at this event.