The question has been asked many times: “What is it that makes some people successful in business?”
I believe that clarity is a vital ingredient to career success.
The Oxford Dictionary defines clarity as: “the quality of being clear, in particular: the quality of being coherent and intelligible; the quality of being easy to see or hear; or the quality of being certain or definite.”
When I talk about clarity, I mean being clear and coherent about your goals, making sure that other people find them easy to understand, and being certain about what your personal brand stands for and where you want to go.
In order to drive your career forward, you need clarity about the following four areas:
- Clarity about who you are. What makes you tick? What motivates you? What are your great passions and are you doing the work you love? When you understand who you are and why certain things work well for you and others don’t, it’s much easier to come up with decisive goals and work towards achieving them.
- Clarity about where you want to be. You need a crystal clear vision of what success looks like in your career and the path you need to take to get where you want to be. That way, you can make clear decisions on which activities will get you closer to your goals, and which are wasting your time and using your energy fruitlessly.
- Clarity about your USP. You need to identify your unique selling proposition – your competitive advantage and what makes you distinctive from your peers with similar experience and qualifications to you. This is central to building your personal brand and marketing it to unlock new workplace opportunities.
- Clarity about key relationships. Have you thought about people you should be building relationships with, and how to do this in a mutually beneficial way? If not, get started! Identify individuals who can help you to achieve career success and make sure you build relationships with them that continuously demonstrate the value you add.