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From Spoken Word to Social World
A Speakers Guide to the Social Jungle

Never before has the power of word-of-mouth been so readily available for speakers to harness, thanks to the deep penetration of social networking in all spheres. But available does not mean easy, and every social platform comes with its own rules, perils and opportunities. Arthur Goldstuck provides a speaker’s guide through the social jungle.

About Arthur Goldstuck

Arthur is a South African journalist, media analyst and commentator on Information and Arthur GoldstuckCommunications Technology (ICT), Internet and mobile communications and technologies.

Goldstuck led early research into the size of the Internet user population and the extent of Web commerce in South Africa, which established trend lines for Internet growth in the country.

Today Goldstuck heads the World Wide Worx research organization, and has led research into ICT issues like the impact of IT on small business, the role of mobile technologies in business and government and the technology challenges of the financial services sector.

From the beginning of 2009, both the International Telecommunications Union (ITU) and Internetworldstats have used World Wide Worx statistics when providing Internet data for South Africa.

Goldstuck established the first benchmarks for web strategy and web site evaluation in South Africa, and leads a team of usability experts that advises on web site usability and strategy. He represented South Africa as a judge for the Interactive category of the Cannes International Advertising Festival in France in June 2002, and as a judge in the online category of the 2003 London International Advertising Festival.

Goldstuck is the author of, among other works, South Africa’s best-selling IT book,The Hitchhiker’s Guide to the Internet, as well asThe Art of Business on the Internet. He has written five books on South African urban legends, and has contributed as a writer to numerous South African and international publications, including The Times of London and Billboard. He was winner of the online category in the Telkom ICT Journalist of the Year awards for 2003, and was runner-up in the lifestyle category for 2002 and the business magazine category in 2004.

He contributes to a number of South African publications on technology and business strategy issues, including the Radar column for African Communications magazine. He is editor of The Big Change, an electronic newsletter on business strategy in the high-tech economy, and of Gadget, the online consumer technology magazine. In 2007 Mail & Guardian invited Arthur Goldstuck to host his own blog on their Thought Leader service.

He also lectures at universities and other institutions on trends in technology and business strategy, and delivers presentations on his analysis of the technology environment at conferences and corporate events. 


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